ALL IN A WEEK (AIW)
ALL IN A WEEK CREATED BY TATIANA CARDENAS, PARTICIPANTS SHARE A PLAYLIST AND ARTWORK THAT REPRESENTS WHAT THEY HAVE BEEN LISTENING TO FOR THE LAST 7 DAYS OF THE WEEK.
2019,2021




YO SOY
AS AN OPPORTUNITY TO CONNECT LATINOS STUDENTS TOGETHER AT ARTCENTER COLLEGE OF DESIGN, YO SOY WAS CREATED BY MICHAEL ROSALES. I WAS ASKED TO CURATE AND CREATE A CONCEPT FOR THE SECOND GROUP EXHIBITION IN 2017.
TITLED: THE FUTURE/ EL FUTURO, PARTICIPANTS WERE ASK TO INTERPRET THE MEANING OF THE FUTURE.
PARTICIPANTS: ALEX TRUJILLO, BREANNE SEDANO, MARICRUZ MEZA, TATIANA CARDENAS, DAVID JIMENEZ, ISAAC RUIZ, JORGE CASTILLO, MONSERRAT ALANIS , MICHAEL ROSALES, KARLO MURO, LUISA BETANCUR, LANDI GONZALEZ, DANNY PEREZ, JORGE RUANO, LUIS ZEPEDA, JIMENA ALESSANDRA GAMIO VALDIVIESO, LULUBI GARCIA, AND ROBERT RODRIGUEZ.
TITLED: THE FUTURE/ EL FUTURO, PARTICIPANTS WERE ASK TO INTERPRET THE MEANING OF THE FUTURE.
PARTICIPANTS: ALEX TRUJILLO, BREANNE SEDANO, MARICRUZ MEZA, TATIANA CARDENAS, DAVID JIMENEZ, ISAAC RUIZ, JORGE CASTILLO, MONSERRAT ALANIS , MICHAEL ROSALES, KARLO MURO, LUISA BETANCUR, LANDI GONZALEZ, DANNY PEREZ, JORGE RUANO, LUIS ZEPEDA, JIMENA ALESSANDRA GAMIO VALDIVIESO, LULUBI GARCIA, AND ROBERT RODRIGUEZ.
2017
LOCATION:
HOFFMITZ MILKEN CENTER FOR TYPOGRAPHY (HMCT) AT ARTCENTER COLLEGE OF DESIGN
LOCATION:
HOFFMITZ MILKEN CENTER FOR TYPOGRAPHY (HMCT) AT ARTCENTER COLLEGE OF DESIGN




HYPHENATED AMERICAN
CONCEPT/DEVELOPMENT BY: ASHLEY JO, MARICRUZ MEZA, CARINA M. HUYNH, MARIBEL BARCENA, AND LULUBI GARCIA.
THE PROCESS OF THIS PROJECT STARTED WITH THE DISCUSSION OF BICULTURAL IDENTITY, THE STATE OF BEING ONESELF REGARDING THE COMBINATION OF TWO CULTURES. THIS DISCUSSION CREATED A CONVERSATION BETWEEN US, AND RAISED SOME QUESTION: HOW DO YOU BECOME COMPLETELY AMERICAN? IS AMERICA THE PLATFORM TO EMBRACE WHO WE ARE? HOW DO WE BECOME PART OF WHITE CULTURE? HOW DO YOU MAINTAIN YOUR HERITAGE WHILE REJECTING ITS CULTURAL BASE? IS BEING A CERTAIN DESCENT—LATINO, KOREAN, OR GERMAN— A MATTER OF RACE, ETHNICITY OR BOTH? THERE IS NO PERFECT ANSWER TO HOW WE ANSWER THIS, AND THERE MIGHT BE NO WORDS FOR US TO DESCRIBE WHAT IS LIKE TO BE A HYPHENATED. HYPHENATED AMERICA IS AN EXPLORATION OF ETHNIC IDENTITY AND OUR CULTURAL DUALITY, OR LACKING ONE. ADAPTING TO A NEW CULTURE WHILE HOLDING ONTO OUR ROOTS.
THE PROCESS OF THIS PROJECT STARTED WITH THE DISCUSSION OF BICULTURAL IDENTITY, THE STATE OF BEING ONESELF REGARDING THE COMBINATION OF TWO CULTURES. THIS DISCUSSION CREATED A CONVERSATION BETWEEN US, AND RAISED SOME QUESTION: HOW DO YOU BECOME COMPLETELY AMERICAN? IS AMERICA THE PLATFORM TO EMBRACE WHO WE ARE? HOW DO WE BECOME PART OF WHITE CULTURE? HOW DO YOU MAINTAIN YOUR HERITAGE WHILE REJECTING ITS CULTURAL BASE? IS BEING A CERTAIN DESCENT—LATINO, KOREAN, OR GERMAN— A MATTER OF RACE, ETHNICITY OR BOTH? THERE IS NO PERFECT ANSWER TO HOW WE ANSWER THIS, AND THERE MIGHT BE NO WORDS FOR US TO DESCRIBE WHAT IS LIKE TO BE A HYPHENATED. HYPHENATED AMERICA IS AN EXPLORATION OF ETHNIC IDENTITY AND OUR CULTURAL DUALITY, OR LACKING ONE. ADAPTING TO A NEW CULTURE WHILE HOLDING ONTO OUR ROOTS.
2018














2015, 2016, 2017, 2018
ARCHVE OF WORK CREATED/DEVELOP (AT) ARTCENTER COLLEGE OF DESIGN, UNDER THE GUIDANCE OF GLORIA KONDRUP, STEVEN SERRATO, SIMON JOHNSTON, BRAD BARLETT, GREG LINDY, RIVER JUKES-HUDSON, ANNIE HUANG, AND TONY ZEPEDA.*ALL WORK CREATED/DEVELOP AS A STUDENT
AN ODE TO
[Magazine]
[Magazine]
FICTIONAL PUBLICATION DEVOTED TO EXPLORING TRUTH AND RAISING OUR COLLECTIVE CONSCIOUSNESS. A PUBLICATION THAT HIGHLIGHTS THE COMMUNITY OF WOMAN OF COLOR, DEVOTED TO EXPLORING TRUTH, SHOWCASING WOMEN FROM ALL GENDERS WITHIN ARTS, CULTURE AND ACTIVISM. THROUGH PERSONAL STORIES, ESSAYS, POEMS AND VISUALS. THE PAGES OF AN ODE TO ARE DEDICATED TO CELEBRATING THEIR STRENGTH, AMBITION, AND BEAUTY.
2018
[EDITORIAL, GRAPHIC IDENTITY]
[EDITORIAL, GRAPHIC IDENTITY]









AFA—ANTHOLOGY FILM ARCHIVES & MISE EN ABYME
MISE EN ABYME IS A BOOK ABOUT THE AVANT-GARDE FILMMAKERS JONAS MEKAS AND MAYA DEREN. THE CONCEPT OF THE BOOK IS BASED ON THE IDEA OF A STORY WITHIN A STORY, DEFINING THE WORK OF BOTH OF THE FILMMAKERS IN A NON-LINEAR WAY CREATING A POETIC NARRATIVE WITHIN THE BOOK, WITH AESTHETICS THAT REPRESENT BOTH OF THIS ARTIST STYLES. I WANTED THE BOOK TO REPRESENT EACH OF THEIR PERSONALITIES BUT ALSO TO REPRESENT MY OWN TAKE ON THEIR WORK SHOWING HOW MUCH THEIR WORK AND CONTENT INFLUENCE MY OWN WORK. THE GRAPHIC IDENTITY FOR AFA CAPTURES THE IDEA OF FILM AS AN ART. FOCUSING ON WORKS OF ART THAT ARE CREATED OUTSIDE THE COMMERCIAL MAINSTREAM, ANTHOLOGY STRIVES TO ADVANCE THE CAUSE AND PROTECT THE HERITAGE OF A KIND OF CINEMA THAT IS IN PARTICULAR DANGER OF BEING LOST, OVERLOOKED, OR IGNORED.
SIZE 165.1 X 228.6 MM (6.5 X 9 IN)
413 PAGES
EDITION OF 01
SIZE 165.1 X 228.6 MM (6.5 X 9 IN)
413 PAGES
EDITION OF 01
2017
[BOOK, CONCEPT, GRAPHIC IDENTITY]
[BOOK, CONCEPT, GRAPHIC IDENTITY]















NORTON—THE NORTON SIMON MUSEUM OF ART
RE-BRAND OF THE NORTON SIMON MUSEUM OF ART WAS BASED ON THE RICHNESS OF THE COLLECTION AND THE LOCATION OF THE MUSEUM ITSELF. THE RESULT OF THE REBRAND IS A TYPOGRAPHIC SYSTEM THAT REPRESENTS THE HISTORY OF THE MUSEUM WITH A FRESH LOOK.
2018
[GRAPHIC IDENTITY]
[GRAPHIC IDENTITY]









ALTERATIONS:LOS ANGELES
ALTERATIONS: LOS ANGELES, IS A RESEARCH PROJECT THAT PHOTOGRAPHICALLY RECORDS EXAMPLES OF LANGUAGE AROUND THE CITY OF LOS ANGELES.EACH NEIGHBORHOOD IN LOS ANGELES IS A VERNACULAR ALTERATION TO THE CITY, AN ADJUSTMENT OR ADAPTATION TO THE PAST, PRESENT, AND FUTURE. THIS SERIES OF INFOGRAPHIC PHOTOGRAPHS REPRESENT A VISUAL PRESENCE OF LANGUAGE AND VISUAL ALTERATIONS, SYMBOLIZED AS COLOR, ARCHITECTURE, AND THE USE OF TYPOGRAPHY WITHIN LOS ANGELES
2017
[EDITORIAL, INFORMATION DESIGN]
[EDITORIAL, INFORMATION DESIGN]

GREAT WRITERS SERIES:
VIRGINIA WOOLF
VIRGINIA WOOLF
GREAT WRITERS SERIES, A COLLECTION OF WRITINGS ABOUT THE AUTHOR VIRGINIA WOOLF, FOCUS ON HER STRUGGLE WITH MENTAL HEALTH AND THE PERPLEXITY OF HER THOUGHTS AND WRITINGS.
“THE FUTURE IS DARK, WHICH IS THE BEST THING THE FUTURE CAN BE.”
“THE FUTURE IS DARK, WHICH IS THE BEST THING THE FUTURE CAN BE.”
2016
[EDITORIAL]
[EDITORIAL]

NUTS TO SOUP—NTS
RE-BRAND FOR NTS,BASED ON THE IDEA OF COMMUNICATION WITH THE FREEDOM OF THE INTERNET, BEING A BRAND THAT CAN BE SEEN AS NON-PHYSICAL, OPEN AND ACCESSIBLE, THE IDEA OF NTS IS THAT IT REACHES FAR BEYOND THE PHYSICAL COMMUNITY, TAKING THE CONCEPT OF SAMPLING (REUSING, LOOPING, AND REPETITION) AND LETTING THIS NOTION INFLUENCE THE ECOSYSTEM OF WHAT NTS IS, CREATING A DYNAMIC LANGUAGE AND NARRATIVE, WHERE THE VISUALS AND PRINT MATERIALS ARE INFLUENCE BY THIS IDEA. LOGO FORM ACTS AS A COMMUNICATION STATEMENT, WITH THE IDEA OF USING LANGUAGE AS A MEDIUM.
2017
[GRAPHIC IDENTITY]
[GRAPHIC IDENTITY]















ART CENTER GRAD SHOW
2018

FALL EXHIBIT 2021
A WEEK-LONG CURATED EXPERIENCE THAT PROVIDES EXCLUSIVE ACCESS TO TALENT-OWNED CLOSETS AS WELL AS CURATED ARCHIVAL COLLECTIONS FROM SELECT VINTAGE BOUTIQUE PARTNERS.
FALL EXHIBIT EVOLVE TO BE A VINTAGE / ARCHIVAL DIGITAL POP-UP THAT SHOWCASE APPAREL, ACCESSORIES, JEWELRY AND MORE. A FULLY MERCHANDISING AND COLLECTION BASED CAMPAIGN WITH TALENT SUCH AS ASAP NAST, AMA LOU, AND ARCHIVAL BOUTIQUE PARTNERS SUCH AS PROCELL, HORROR VACUO AND MORE.
FALL EXHIBIT EVOLVE TO BE A VINTAGE / ARCHIVAL DIGITAL POP-UP THAT SHOWCASE APPAREL, ACCESSORIES, JEWELRY AND MORE. A FULLY MERCHANDISING AND COLLECTION BASED CAMPAIGN WITH TALENT SUCH AS ASAP NAST, AMA LOU, AND ARCHIVAL BOUTIQUE PARTNERS SUCH AS PROCELL, HORROR VACUO AND MORE.
2021
[DIGITAL CAMPAIGN]
DESIGN SUPPORT: ALICIA RANGEL MOTION:
KAITLIN KOBS
[DIGITAL CAMPAIGN]
DESIGN SUPPORT: ALICIA RANGEL MOTION:
KAITLIN KOBS













LANVIN X GALLERY DEPT.
BRAND PARTNERSHIP, LANVIN X GALLERY DEPT. 2ND EDITION CAPSULE LAUNCH FEATURING SELECTED PIECES.
ART DIRECTION:
KENDALL HENDERSON
ART DIRECTION:
KENDALL HENDERSON
2022
[DIGITAL CAMPAIGN]
[DIGITAL CAMPAIGN]




END OF YEAR INDEX 2021
CAMPAIGN TAKES A LOOK BACK AT SNEAKER RELEASES, KEY CULTURAL MOMENTS FROM FASHION AND APPAREL, AS WELL AS BRAND HIGHLIGHTS FROM 2021.
DESIGN SYSTEM FOLLOWS NUANCES FROM GOAT’S MAGAZINE THE GREATEST, ALLOWING THE SYSTEM TO BE FLEXIBLE BUT STILL FOLLOWING THE ECOSYSTEM CREATED FOR THE GREATEST AND EVOLVING INTO AN INFOGRAPHIC CAMPAIGN
DESIGN SYSTEM FOLLOWS NUANCES FROM GOAT’S MAGAZINE THE GREATEST, ALLOWING THE SYSTEM TO BE FLEXIBLE BUT STILL FOLLOWING THE ECOSYSTEM CREATED FOR THE GREATEST AND EVOLVING INTO AN INFOGRAPHIC CAMPAIGN
2021
[DIGITAL CAMPAIGN]
DESIGN SUPPORT: ALICIA RANGEL MOTION:
KAITLIN KOBS
[DIGITAL CAMPAIGN]
DESIGN SUPPORT: ALICIA RANGEL MOTION:
KAITLIN KOBS






GOAT ADS
SERIES OF SKETCHES FOR ADS
PHOTOGRAPHY:LANE STEWART
PHOTOGRAPHY:LANE STEWART
2022
[ADS]
[ADS]





KANYE WEST AND THE STYLE EVOLUTION OF A JEEN-YUHS
2022
[EDITORIAL]
[EDITORIAL]

SELECTED WORK CREATED AT APPLE.
SKETCHES CREATED AT APPLE WHILE WORKING AS A DESIGNER WITH THE MARCOM TEAM. PROJECTS RANGES FROM PRINT TO DIGITAL.
2019-2021








MULTIPLE PROJECTS
FREELANCE WORK CREATED/DEVELOP UNDER THE CREATIVE ART DIRECTION OF: YEGO MORAVIA (ECD), ALBERT IGNACIO (CD).
2019



