ALL IN A WEEK (AIW)

ALL IN A WEEK CREATED BY TATIANA CARDENAS, PARTICIPANTS SHARE A PLAYLIST AND ARTWORK THAT REPRESENTS WHAT THEY HAVE BEEN LISTENING TO FOR THE LAST 7 DAYS OF THE WEEK.

2019,2021

YO SOY

AS AN OPPORTUNITY TO CONNECT LATINOS STUDENTS TOGETHER AT ARTCENTER COLLEGE OF DESIGN, YO SOY WAS CREATED BY MICHAEL ROSALES. I WAS ASKED TO CURATE AND CREATE A CONCEPT FOR THE SECOND GROUP EXHIBITION IN 2017.

TITLED: THE FUTURE/ EL FUTURO, PARTICIPANTS WERE ASK TO INTERPRET THE MEANING OF THE FUTURE. 

PARTICIPANTS: ALEX TRUJILLO, BREANNE SEDANO, MARICRUZ MEZA, TATIANA CARDENAS, DAVID JIMENEZ, ISAAC RUIZ, JORGE CASTILLO, MONSERRAT ALANIS , MICHAEL ROSALES, KARLO MURO, LUISA BETANCUR, LANDI GONZALEZ, DANNY PEREZ, JORGE RUANO, LUIS ZEPEDA, JIMENA ALESSANDRA GAMIO VALDIVIESO, LULUBI GARCIA, AND ROBERT RODRIGUEZ.

2017

LOCATION:
HOFFMITZ MILKEN CENTER FOR TYPOGRAPHY (HMCT) AT ARTCENTER COLLEGE OF DESIGN

HYPHENATED AMERICAN

CONCEPT/DEVELOPMENT BY: ASHLEY JO, MARICRUZ MEZA, CARINA M. HUYNH, MARIBEL BARCENA, AND LULUBI GARCIA.

THE PROCESS OF THIS PROJECT STARTED WITH THE DISCUSSION OF BICULTURAL IDENTITY, THE STATE OF BEING ONESELF REGARDING THE COMBINATION OF TWO CULTURES. THIS DISCUSSION CREATED A CONVERSATION BETWEEN US, AND RAISED SOME QUESTION: HOW DO YOU BECOME COMPLETELY AMERICAN? IS AMERICA THE PLATFORM TO EMBRACE WHO WE ARE? HOW DO WE BECOME PART OF WHITE CULTURE? HOW DO YOU MAINTAIN YOUR HERITAGE WHILE REJECTING ITS CULTURAL BASE? IS BEING A CERTAIN DESCENT—LATINO, KOREAN, OR GERMAN— A MATTER OF RACE, ETHNICITY OR BOTH? THERE IS NO PERFECT ANSWER TO HOW WE ANSWER THIS, AND THERE MIGHT BE NO WORDS FOR US TO DESCRIBE WHAT IS LIKE TO BE A HYPHENATED. HYPHENATED AMERICA IS AN EXPLORATION OF ETHNIC IDENTITY AND OUR CULTURAL DUALITY, OR LACKING ONE. ADAPTING TO A NEW CULTURE WHILE HOLDING ONTO OUR ROOTS.

2018

2015, 2016, 2017, 2018

ARCHVE OF WORK CREATED/DEVELOP (AT) ARTCENTER COLLEGE OF DESIGN, UNDER THE GUIDANCE OF GLORIA KONDRUP, STEVEN SERRATO, SIMON JOHNSTON, BRAD BARLETT, GREG LINDY, RIVER JUKES-HUDSON, ANNIE HUANG, AND TONY ZEPEDA.*ALL WORK CREATED/DEVELOP AS A STUDENT

FICTIONAL PUBLICATION DEVOTED TO EXPLORING TRUTH AND RAISING OUR COLLECTIVE CONSCIOUSNESS. A PUBLICATION THAT HIGHLIGHTS THE COMMUNITY OF WOMAN OF COLOR, DEVOTED TO EXPLORING TRUTH, SHOWCASING WOMEN FROM ALL GENDERS WITHIN ARTS, CULTURE AND ACTIVISM. THROUGH PERSONAL STORIES, ESSAYS, POEMS AND VISUALS. THE PAGES OF AN ODE TO ARE DEDICATED TO CELEBRATING THEIR STRENGTH, AMBITION, AND BEAUTY.

2018
[EDITORIAL, GRAPHIC IDENTITY]

AFA—ANTHOLOGY FILM ARCHIVES & MISE EN ABYME

MISE EN ABYME IS A BOOK ABOUT THE AVANT-GARDE FILMMAKERS JONAS MEKAS AND MAYA DEREN. THE CONCEPT OF THE BOOK IS BASED ON THE IDEA OF A STORY WITHIN A STORY, DEFINING THE WORK OF BOTH OF THE FILMMAKERS IN A NON-LINEAR WAY CREATING A POETIC NARRATIVE WITHIN THE BOOK, WITH AESTHETICS THAT REPRESENT BOTH OF THIS ARTIST STYLES. I WANTED THE BOOK TO REPRESENT EACH OF THEIR PERSONALITIES BUT ALSO TO REPRESENT MY OWN TAKE ON THEIR WORK SHOWING HOW MUCH THEIR WORK AND CONTENT INFLUENCE MY OWN WORK. THE GRAPHIC IDENTITY FOR AFA CAPTURES THE IDEA OF FILM AS AN ART. FOCUSING ON WORKS OF ART THAT ARE CREATED OUTSIDE THE COMMERCIAL MAINSTREAM, ANTHOLOGY STRIVES TO ADVANCE THE CAUSE AND PROTECT THE HERITAGE OF A KIND OF CINEMA THAT IS IN PARTICULAR DANGER OF BEING LOST, OVERLOOKED, OR IGNORED.

SIZE 165.1 X 228.6 MM (6.5 X 9 IN)
413 PAGES
EDITION OF 01

2017
[BOOK, CONCEPT, GRAPHIC IDENTITY]

NORTON—THE NORTON SIMON MUSEUM OF ART

RE-BRAND OF THE NORTON SIMON MUSEUM OF ART WAS BASED ON THE RICHNESS OF THE COLLECTION AND THE LOCATION OF THE MUSEUM ITSELF. THE RESULT OF THE REBRAND IS A TYPOGRAPHIC SYSTEM THAT REPRESENTS THE HISTORY OF THE MUSEUM WITH A FRESH LOOK.

2018
[GRAPHIC IDENTITY]

ALTERATIONS:LOS ANGELES

ALTERATIONS: LOS ANGELES, IS A RESEARCH PROJECT THAT PHOTOGRAPHICALLY RECORDS EXAMPLES OF LANGUAGE AROUND THE CITY OF LOS ANGELES.EACH NEIGHBORHOOD IN LOS ANGELES IS A VERNACULAR ALTERATION TO THE CITY, AN ADJUSTMENT OR ADAPTATION TO THE PAST, PRESENT, AND FUTURE. THIS SERIES OF INFOGRAPHIC PHOTOGRAPHS REPRESENT A VISUAL PRESENCE OF LANGUAGE AND VISUAL ALTERATIONS, SYMBOLIZED AS COLOR, ARCHITECTURE, AND THE USE OF TYPOGRAPHY WITHIN LOS ANGELES

2017
[EDITORIAL, INFORMATION DESIGN]

GREAT WRITERS SERIES:
VIRGINIA WOOLF

GREAT WRITERS SERIES, A COLLECTION OF WRITINGS ABOUT THE AUTHOR VIRGINIA WOOLF, FOCUS ON HER STRUGGLE WITH MENTAL HEALTH AND THE PERPLEXITY OF HER THOUGHTS AND WRITINGS.

“THE FUTURE IS DARK, WHICH IS THE BEST THING THE FUTURE CAN BE.”

2016
[EDITORIAL]

NUTS TO SOUP—NTS

RE-BRAND FOR NTS,BASED ON THE IDEA OF COMMUNICATION WITH THE FREEDOM OF THE INTERNET, BEING A BRAND THAT CAN BE SEEN AS NON-PHYSICAL, OPEN AND ACCESSIBLE, THE IDEA OF NTS IS THAT IT REACHES FAR BEYOND THE PHYSICAL COMMUNITY, TAKING THE CONCEPT OF SAMPLING (REUSING, LOOPING, AND REPETITION) AND LETTING THIS NOTION INFLUENCE THE ECOSYSTEM OF WHAT NTS IS, CREATING A DYNAMIC LANGUAGE AND NARRATIVE, WHERE THE VISUALS AND PRINT MATERIALS ARE INFLUENCE BY THIS IDEA. LOGO FORM ACTS AS A COMMUNICATION STATEMENT, WITH THE IDEA OF USING LANGUAGE AS A MEDIUM.

2017
[GRAPHIC IDENTITY]

ART CENTER GRAD SHOW

2018