previously.
APPLE:
GOAT:
STUDENT WORK
at.
ART CENTER COLLEGE OF DESIGN
archve of work created/develop (at) artcenter college of design, under the guidance of gloria kondrup, steven serrato, simon johnston, brad barlett, greg lindy, river jukes-hudson, annie huang, and tony zepeda.*all work created/develop as a student
year
2015, 2016, 2017, 2018
ALL IN A WEEK (AIW)
year.
2019,2021
all in a week created by tatiana cardenas, participants share a playlist and artwork that represents what they have been listening to for the last 7 days of the week.
YO SOY
(the future/ el futuro)
year.
2017
as an opportunity to connect latinos students together at artcenter college of design, yo soy was created by michael rosales. i was asked to curate and create a concept for the second group exhibition in 2017. titled: the future/ el futuro, participants were ask to interpret the meaning of the future.
participants. alex trujillo, breanne sedano, maricruz meza, tatiana cardenas, david jimenez, isaac ruiz, jorge castillo, monserrat alanis , michael rosales, karlo muro, luisa betancur, landi gonzalez, danny perez, jorge ruano, luis zepeda, jimena alessandra gamio valdivieso, lulubi garcia, and robert rodriguez.
participants. alex trujillo, breanne sedano, maricruz meza, tatiana cardenas, david jimenez, isaac ruiz, jorge castillo, monserrat alanis , michael rosales, karlo muro, luisa betancur, landi gonzalez, danny perez, jorge ruano, luis zepeda, jimena alessandra gamio valdivieso, lulubi garcia, and robert rodriguez.
HYPHENATED AMERICAN
year.
2018
concept/development by: ashley jo, maricruz meza, carina m. huynh, maribel barcena, and lulubi garcia.
the process of this project started with the discussion of bicultural identity, the state of being oneself regarding the combination of two cultures. this discussion created a conversation between us, and raised some question: how do you become completely american? is america the platform to embrace who we are? how do we become part of white culture? how do you maintain your heritage while rejecting its cultural base? is being a certain descent—latino, korean, or german— a matter of race, ethnicity or both? there is no perfect answer to how we answer this, and there might be no words for us to describe what is like to be a hyphenated. hyphenated america is an exploration of ethnic identity and our cultural duality, or lacking one. adapting to a new culture while holding onto our roots.
the process of this project started with the discussion of bicultural identity, the state of being oneself regarding the combination of two cultures. this discussion created a conversation between us, and raised some question: how do you become completely american? is america the platform to embrace who we are? how do we become part of white culture? how do you maintain your heritage while rejecting its cultural base? is being a certain descent—latino, korean, or german— a matter of race, ethnicity or both? there is no perfect answer to how we answer this, and there might be no words for us to describe what is like to be a hyphenated. hyphenated america is an exploration of ethnic identity and our cultural duality, or lacking one. adapting to a new culture while holding onto our roots.
AN ODE TO
year.
2018
fictional publication devoted to exploring truth and raising our collective consciousness. a publication that highlights the community of woman of color, devoted to exploring truth, showcasing women from all genders within arts, culture and activism. through personal stories, essays, poems and visuals. the pages of an ode to are dedicated to celebrating their strength,
(EDITORIAL, GRAPHIC IDENTITY)
magazine.
AFA—ANTHOLOGY FILM ARCHIVES & MISE EN ABYME
year.
2017
mise en abyme is a book about the avant-garde filmmakers jonas mekas and maya deren. the concept of the book is based on the idea of a story within a story, defining the work of both of the filmmakers in a non-linear way creating a poetic narrative within the book, with aesthetics that represent both of this artist styles. i wanted the book to represent each of their personalities but also to represent my own take on their work showing how much their work and content influence my own work. the graphic identity for afa captures the idea of film as an art. focusing on works of art that are created outside the commercial mainstream, anthology strives to advance the cause and protect the heritage of a kind of cinema that is in particular danger of being lost, overlooked, or ignored.
size 165.1 x 228.6 mm (6.5 x 9 in)
size 165.1 x 228.6 mm (6.5 x 9 in)
(CONCEPT, GRAPHIC IDENTITY)
book.
NORTON—THE NORTON SIMON MUSEUM OF ART
year.
2018
re-brand of the norton simon museum of art was based on the richness of the collection and the location of the museum itself. the result of the rebrand is a typographic system that represents the history of the museum with a fresh look.
(GRAPHIC IDENTITY)
ALTERATIONS:LOS ANGELES
year.
2017
alterations: los angeles, is a research project that photographically records examples of language around the city of los angeles.each neighborhood in los angeles is a vernacular alteration to the city, an adjustment or adaptation to the past, present, and future. this series of infographic photographs represent a visual presence of language and visual alterations, symbolized as color, architecture, and the use of typography within los angeles
(EDITORIAL, INFORMATION DESIGN)
book.
GREAT WRITERS SERIES: VIRGINIA WOOLF
year.
2016
great writers series, a collection of writings about the author virginia woolf, focus on her struggle with mental health and the perplexity of her thoughts and writings.
“the future is dark, which is the best thing the future can be.”
“the future is dark, which is the best thing the future can be.”
(EDITORIAL)
book.
NUTS TO SOUP—NTS
year.
2017
re-brand for nts,based on the idea of communication with the freedom of the internet, being a brand that can be seen as non-physical, open and accessible, the idea of nts is that it reaches far beyond the physical community, taking the concept of sampling (reusing, looping, and repetition) and letting this notion influence the ecosystem of what nts is, creating a dynamic language and narrative, where the visuals and print materials are influence by this idea. logo form acts as a communication statement, with the idea of using language as a medium.
(GRAPHIC DENTITY)
.
ART CENTER, GRAD SHOW
year.
2018
fall 2018 portfolio showcase, pasadena, ca.
year.
PRESENT
AT
role.
(DESIGN)
(ART DIRECTION)
NIKE WOMEN
year.
2023
the nike women wordmark is a nod to new era. the san serif letterforms give the mark an ever evolving sense, confidence, and fresh new voice.
this wordmark is the central element in the new women’s visual communication system.
this wordmark is the central element in the new women’s visual communication system.
(DESIGN)
global women logo
creative direction.
KAMAURI YEH
role.
(DESIGN)
(ART DIRECTION)
JOIN FORCES
year.
2022
nike air force 40th anniversary
from memphis—johannesburg—tokyo
from memphis—johannesburg—tokyo
(CAMPAIGN)
global campaign
talent.
MEMPHIS JOOKIN
THE COUNCIL
SO DOPE ACADEMY
RIEHATATOKYO
director.
cinematographer.
production.
executive producer.
global producer.
2nd shooter.
stylist memphis.
stylist johannesburg.
editor.
cinematographer.
production.
executive producer.
global producer.
2nd shooter.
stylist memphis.
stylist johannesburg.
editor.
INDIA SLEEM
"CAMBIO" FERNANDEZ
OBJECT&ANIMAL
JUSTIN BENOLIEL
JAKE AGGER
MATTHEW YOSCARY
SIMON RASMUSSEN
BEE DIAMONHEAD
DYLAN EDWARD
nike.
brand narrative.
nike production.
brand marketing.
brand narrative.
nike production.
brand marketing.
NICO SALA
ERIC GILKEY
JERALD JOHNSON
ROBERTO RODRIGUEZ
LULUBI GARCIA
BEAU BERNSTEIN
CAROLINE BLEEKER
MATT JONATHAN
OLIVIA BOWMAN
LINDSAY HEIMER
KEVIN LENNOX
MIKO COWAN
JEREMIAH MANDEL
role.
(DESIGN)
(ART DIRECTION)
THE NEXT ERA FOR NIKE WOMEN'S
year.
2023
nike exists to champion athletes and sport. we believe women and girls aren’t just the future of sport — they’re on the leading edge of change. they are redefining what sport is and the opportunity it represents to serve a new generation.that’s why nike is making its biggest investment in women yet. for our heroes on the pitch, on the court and on sport’s biggest stages, and for all women. all bodies. all forms of movement. and all journeys.
we believe that style is a form of self-expression and that wellness includes a focus on body, mind and life. to that end, we’re leading a paradigm shift in how we serve people that considers movement, mindfulness, nutrition, rest and connection as our five pillars of holistic fitness.our ambition is to be the biggest champion for all women and girls, making them feel seen and included. and whether it’s celebrating all forms of movement or taking action to create bigger change, our commitment is to prove it with innovative, style-led products that deliver meaningful benefits; experiences that go beyond traditional forms of sport and encompass holistic fitness; and significant progress across our purpose-led goals for people, planet and play.
(CAMPAIGN)
global campaign
talent.
TUNDE OYENEYIN
STEPHANIE AU
ANNA COCKRELL
SABRINA IONESCU
BETINA GOZO
TATYANA McFADDEN
YOON AHN
PARRIS GOEBEL
CRYSTAL DUNN
MEGAN THEE STALLION
FENG CHEN WANG
KIRSTY GODSO
YOUNG-JU LEE
LIU XIANG
STEPHANIE AU
photographer.
cinematographer.
2nd protographer.
2nd shooter.
stylist.
cinematographer.
2nd protographer.
2nd shooter.
stylist.
RENELL MEDRANO
CHARLIE McHARG & SARA TAYLOR
MAYA(STOLEN BESOS)
GABRIELLA KAREFA-JOHNSON
nike.
CLAIRE KANG
KAMAURI YEH
LAURA HERBERT
MATTHEW KNELLER SUZANNE DONALDSON ALLISON KERST
OLIVIA KHOURY
role.
(DESIGN)
(ART DIRECTION)
HO23 OWN THE FLOOR/DUNK LOW X PARRIS
year.
2023
It's a physical symphony of human potential. Dance is bigger than just dance.
(CAMPAIGN)
global campaign
talent.
NATALIE BEBKO
AFRI K
ALAN WALKER
STORMDEBARGE
YULI MALDONADO
AMI TAKASHIMA
JAYON
YELL
AMI Y
SOLEÏLA
IRIS XI JIANQI& PARRIS GOEBEL
director.
editor.
photographer.
photographer. cinematography.
set design.
stylist.
stylist assistants.
movement director.
photography post.
motion post.
hair stylist.
mua.
production.
editor.
photographer.
photographer. cinematography.
set design.
stylist.
stylist assistants.
movement director.
photography post.
motion post.
hair stylist.
mua.
production.
RYAN MARIE HELFANT
TOBY HEARD
PETROS STUDIO
ALEX DOBÉ
CHARLIE McHARG & SARA TAYLOR
PATIENCE HARDING
STEPHANIE PEREZ(VVUTURA)
SYDNEY PUGH SEBASTIAN HOHL, JEMMA FONG, ZENIN TRAN
JEROME ABJON
OLIVER STUDIO
PUNDERSONS GARDENS
NIKKI NELMS
KALI KENNEDY
ROSCO
nike.
CLAIRE KANG
REANN
OPE
BEAU
OLIVIA
GABE
NANCY
ELLA
SELINA
LAUREN
+many more
role.
(DESIGN)
(ART DIRECTION)
SP24 FIND YOUR FEEL
year.
2024
nike bras & leggings campaign, poetic movement, strength and emotion. stripped down — embracing both the gentle & fierce aspects of what it means to identify as a woman.
(CAMPAIGN)
global campaign
talent.
AMEERA JO
AURÉLIE LOUIS-ALEXANDRE
EDWIGE AHONTO
EUNHYUNG LEE
JESSICA HE
KIA ISLAM
KIRSTY GODSO
LAUREN SCHRAMM
LEEJUNG LEE
LOGAN EDRA
MIRANDA CHAMBERS
ROWEN AIDA
TUNDE OYENEYIN
YERIM KIM
photographer.
2nd photographer. cinematography.
set design.
stylist.
movement director..
2nd photographer. cinematography.
set design.
stylist.
movement director..
VITALI GELWICH
MAYA SPANGLER
JAMES BEATTIE
ANDY IERE KIM
PHOEBE SHAKESPEARE
HANNA KELIF
AIDA MAY
nike.
CLAIRE PEDERSEN
ALLISON
CHRISTINE
MATT
AMIE
OLIVIA
SABRINA
LUCAS
MARISA
HOLLY
AMANDA
+many more
year.
2022,2021
AT
role.
(DESIGN)
FALL EXHIBIT 2021
year.
2022
a week-long curated experience that provides exclusive access to talent-owned closets as well as curated archival collections from select vintage boutique partners.
fall exhibit evolve to be a vintage / archival digital pop-up that showcase apparel, accessories, jewelry and more. a fully merchandising and collection based campaign with talent such as asap nast, ama lou, and archival boutique partners such as procell, horror vacuo and more.
fall exhibit evolve to be a vintage / archival digital pop-up that showcase apparel, accessories, jewelry and more. a fully merchandising and collection based campaign with talent such as asap nast, ama lou, and archival boutique partners such as procell, horror vacuo and more.
(CAMPAIGN)
digital campaign
design support.
motion.
motion.
ALICIA RANGEL
KAITLIN KOBS
role.
(DESIGN)
END OF YEAR INDEX 2021
year.
2021
campaign takes a look back at sneaker releases, key cultural moments from fashion and apparel, as well as brand highlights from 2021.
design system follows nuances from goat’s magazine the greatest, allowing the system to be flexible but still following the ecosystem created for the greatest and evolving into an infographic campaign 2021
design system follows nuances from goat’s magazine the greatest, allowing the system to be flexible but still following the ecosystem created for the greatest and evolving into an infographic campaign 2021
(CAMPAIGN)
digital campaign
design support.
motion.
motion.
ALICIA RANGEL
KAITLIN KOBS
role.
(DESIGN)
LANVIN X GALLERY DEPT.
year.
2022
brand partnership, lanvin x gallery dept. 2nd edition capsule launch featuring selected pieces.
(CAMPAIGN)
digital campaign
art director.
KENDALL HENDERSON
role.
(DESIGN)
GOAT ADS
year.
2022
series of sketches for ads
(CAMPAIGN)
digital ads
photographer.
LANE STEWART
year.
2019-2021
AT
role.
(DESIGN)
SELECTED WORK CREATED AT APPLE.
year.
2022
sketches created at apple while working as a designer with the marcom team. projects ranges from print to digital..
(CAMPAIGN)
global campaigns
year.
2019
AT
role.
(DESIGN)
FALL EXHIBIT 2021
year.
2022
freelance work created/develop under the creative art direction of: yego moravia (ecd), albert ignacio (cd).
