LULUBI GARCIA
l@lulubi.info

©2015—2022



LULUBI GARCIA
l@lulubi.info

©2015—2022

Art Center
2015, 2016, 2017, 2018
[07/07]
Archive of work created/develop (at) ArtCenter College of Design, under the guidance of Gloria Kondrup, Steven Serrato, Simon Johnston, Brad Barlett, Greg Lindy, River Jukes-Hudson, Annie Huang, and Tony Zepeda.



2018
Editorial, Graphic Identity
Fictional publication devoted to exploring truth and raising our collective consciousness. A publication that highlights the community of woman of color, devoted to exploring truth, showcasing women from all genders within arts, culture and activism. Through personal stories, essays, poems and visuals. The pages of An Ode To are dedicated to celebrating their strength, ambition, and beauty. 






2017
Book, Concept, Graphic Identity
Mise en Abyme is a book about the avant-garde filmmakers Jonas Mekas and Maya Deren. The concept of the book is based on the idea of a story within a story, defining the work of both of the filmmakers in a non-linear way creating a poetic narrative within the book, with aesthetics that represent both of this artist styles. I wanted the book to represent each of their personalities but also to represent my own take on their work showing how much their work and content influence my own work. The graphic identityfor AFA captures the idea of Film as an Art. Focusing on works of art that are created outside the commercial mainstream, Anthology strives to advance the cause and protect the heritage of a kind of cinema that is in particular danger of being lost, overlooked, or ignored.

Size 165.1 X 228.6 mm (6.5 X 9 in)
413 pages
Edition of 01







Great Writers Series: Virginia Woolf
2016
Editorial
Great Writers Series, a collection of writings about the author Virginia Woolf, focus on her struggle with mental health and the perplexity of her thoughts and writings.

“The future is dark, which is the best thing the future can be.”




Norton—The Norton Simon   Museum of Art
2018
Graphic Identity
Re-brand of the Norton Simon Museum of Art was based on the richness of the collection and the location of the museum itself. The result of the rebrand is a typographic system that represents the history of the museum with a fresh look.







Alterations:Los Angeles
2017
Editorial, Information Design
Alterations: Los Angeles, is a research project that photographically records examples of language around the city of Los Angeles. Neighborhoods, in their own diversity, collectively create Los Angeles identity. They form the larger structure of the city. Eventually a neighborhood becomes a symbol or representation of a culture within the city. Each neighborhood is a vernacular alteration to Los Angeles, an adjustment or adaptation to the past, present, and future. This series of infographic photographs represent a visual presence of language and visual alterations, symbolized as color, architecture, and the use of typography within Los Angeles






Nuts to Soup—NTS
2017
Graphic Identity 
Re-brand for NTS,based on the idea of communication with the freedom of the internet, being a brand that can be seen as non-physical, open and accessible, the idea of NTS is that it reaches far beyond the physical community, taking the concept of sampling (reusing, looping, and repetition) and letting this notion influence the ecosystem of what NTS is, creating a dynamic language and narrative, where the visuals and print materials are influence by this idea. Logo form acts as a communication statement, with the idea of using language as a medium. 










Etcetera
2018







Thank you: Candice Lopez, Saria Lopez, Iisha Aleman, River Jukes-Hudson, Annie Huang, Gloria Kondrup, Jodi Arneson, Simon Johnston, Stephen Serrato, David Jimenez, Brad Barlett, Jan Pacursa, and Tony Zepeda