Year: 2018Norton—The Norton Simon Museum of Art
The Norton Simon Museum of Art (Pasadena, CA.) is home to a distinguished collection. Today, the collection is comprised of about 12,000 objects, The Norton Simon Museum of Art continues to hold true to its namesake’s vision while organizing exhibits that demonstrate the richness and history of the collections. The re-brand of the Norton Simon Museum of Art was based on the richness of the collection and the location of the museum itself. The result of the rebrand is a typographic system that represents the history of the museum with a fresh look. An inviting rebrand that highlights the museum’s collection but also is inviting to the audience. This dynamic identity, also illustrates the Museum’s ever-changing collection. Playing respect to the history of the art and to the building itself. A temporary series of pop-up exhibitions in Los Angeles, first location will be Boyle Heights, with the idea of a museum without walls. Bringing art into the community, without altering the surroundings, free and open to the public, everyone is welcome. The Norton Simon Museum of Art wants the community to experience their collection, bringing the collection into a local community, an educational experience for future generations, and making the museum more accessible to them. A place where the public can discover artist from different backgrounds and races, ranging from the works of of Diego Rivera, Pablo Picasso, Henri Mattise and many more.
THE NORTON SIMON MUSEUM OF ART
Developed under the guidance of Stephen Serrato.