graphic designer born in Mexicali, Baja Calif. from San Diego, Calif. based in Los Angeles Calif. Recent graduate from ArtCenter College of Design in Pasadena, Calif.
*All work created/develop as a student during my 3 1/2 years @ ArtCenter College of Design.
[Thank you: Candice Lopez, Saria Lopez, Iisha Aleman, River Jukes-Hudson, Annie Huang, Gloria Kondrup, Jodi Arneson, Simon Johnston, Stephen Serrato, Brad Barlett, and Tony Zepeda]
Graphic Identity, EditorialNuts to Soup—NTS An online radio station based in London with studios in Los Angeles, Shanghai and Manchester. Broadcasting underground music live, 24/7. A family of like-minded and passionate individuals, dedicated to supporting exciting music and culture through online radio. NTS uncovers the best of the musical past, celebrates the present and cultivates the future of the non-mainstream music and the scenes that surround it, and prides itself on being open-minded and experimental.
See related project [SOS]
Graphic Identity, EditorialSOS Radio—Nuts to SoupAs part of the NTS programing, SOS Radio was created as an event that would branch out as a physical event in the form of a pop up radio festival.
Related project [NTS Radio]
Exhibition Ideation, Curation, and SetupHyphenated American*WORK IN PROGRESS
Done in collaboration with Carina M. Huynh, Ashley Jo, Maricruz Meza, and Maribel Barcena.
Hyphenated America is an exploration of ethnic identity and our cultural duality, or lacking one. Adapting to a new culture while holding onto our roots. Embracing a way to thrive and create while living in a space that is constantly shifting and intertwining identities and stereotypes—who we are, who we are not, or who we can become. Our aim is to share our experience.
Magazine, Graphic IdentityAn Ode To*WORK IN PROGRESS
An Ode To [Magazine] is a biannual publication devoted to exploring truth and raising our collective consciousness. A publication that highlights the community of woman of color, black, yellow and brown. The pages of An Ode To are dedicated to celebrating their strength, ambition, and beauty.
Graphic IdentityAFA—Anthology Film ArchivesAnthology Film Archives (AFA) is an international center for the preservation, study, exhibition of film and video, with a particular focus on independent, experimental, and avant-garde cinema. AFA was opened in 1970 by Jonas Mekas, Jerome Hill, P. Adams Sitney, Peter Kubelka, and Stan Brakhage.
Related project [Mise en Abyme]
Book, ConceptMise en Abyme—AFA
Mise en Abyme is a book about the avant garde filmmakers Jonas Mekas and Maya Deren. The concept of the book is based on the idea of a story within a story.
Related project [AFA]
Font DesignParaíso Grotesk
Based on classic grotesque type forms, and following decisions based on clarity and contrast, Paraiso Grotesk is a rational font. It follows the structure of letterforms like Akzidenz Grotesk, is based on the idea that it can be ubiquitous, and can be transform by the usage of it.
Under the guidance of Greg Lindy
Graphic IdentityNorton—The Norton Simon Museum of Art
The Norton Simon Museum of Art (Pasadena, CA.) is home to a distinguished collection. Today, the collection is comprised of about 12,000 objects, The Norton Simon Museum of Art continues to hold true to its namesake’s vision while organizing exhibits that demonstrate the richness and history of the collections.
Graphic IdentityAbsurd Theatre
Absurd Theatre deals with the subject of new spaces, new perspectives, new feelings. Making art noticeable again. The idea is to recede from effects and ornaments and to bring the focus back to the art of the performance.
Book, Exhibition CatalogConstruction & Deconstruction: Sex, Identity, Gender, and Threshold Effects.
Catalog for the exhibition Construction & Deconstruction: Sex, Identity, Gender and Threshold Effects. A fictitious exhibition that elaborates on the implications of the 1970’s feminist movement by gathering works that interrogate and ultimately expand our sense of the social construction of gender roles. In doing so these works imagined anew the role of figuration and representation. As an emphasis on, and the importance of, the concept of sexuality (as distinct from gender) increased, desire frequently emerged as a way for artist to explore ideas of difference, rendering categories like “woman” heterogeneous rather than homogeneous. Artist featured in this section articulated how representation helps construct and maintain notions of gender, and many works strove to unmoor gender from bodies and locate it instead within discursive systems of power.
Develop under the guidance of Stephen Serrato
Editorial, Information DesignAlterations—Los Angeles
Alterations: Los Angeles, is an ongoing research project that photographically records examples of language around the city of Los Angeles, the goal is to use language as catalyst to reveal different aspects of reality, social, and cultural history of the city. This is an attempt to map the psychogeography of the city. The idea of language in Los Angeles presupposes a sort of embedded ideology, the weight of history, and inherent narrative dimension. As a system that incorporates both style and content. It has helped redefine what Los Angeles is, influencing all aspects of cultural life, adapting itself to different ideas, cultures, rhythms, and perceptions.
Neighborhoods, in their own diversity, collectively create Los Angeles identity. They form the larger structure of the city. Each neighborhood is a living entity in itself. Eventually a neighborhood becomes a symbol or representation of a culture within the city. Each neighborhood is a vernacular alteration to Los Angeles, an adjustment or adaptation to the past, present, and future. This series of infographic photographs represent a visual presence of language and visual alterations, symbolized as color, architecture, and the use of typography within Los Angeles, the concept of photocopying certain images, removes any distraction of color and lets the audience get the essence of the pure language. Each image is a representation of an alteration—visually and in narrative.
Developed under the guidance of Simon Johnston.
Exhibition Curation and SetupYo Soy2017
Curation of the Fall 2017 Yo Soy Exhibition
Participants: Alex Trujillo, Breanne Sedano, Maricruz Meza, Tatiana Cardenas, David Jimenez, Isaac Ruiz, Jorge Castillo, Monserrat Alanis , Michael Rosales, Karlo Muro, Luisa Betancur, Landi Gonzalez, Danny Perez, Jorge Ruano, Luis Zepeda, Jimena Alessandra Gamio Valdivieso, Lulubi Garcia, and Robert Rodriguez.
Location: The Hoffmitz Milken Center for Typography (HMCT) at ArtCenter College of Design
Ranges of projects from posters, flags, screen printing, intaglio and photo engraving prints, and letterpress printing.
Book, Letterpress Center Sill
Center Sill, is a book of poems by George Albon, designed in collaboration with Landi Gonzales, Keith Oshiro, Victor Artiga, and Kristine Kim. Letterpress printed at Archetype Press, Pasadena CA.
Book composed using Stempel Palatino, ATF Spartan, and ATF Stymie foundry type, photopolymer plates and woodcuts were used to create layers of varying textures. Hand-bound by Alex Ascencio.
Letterpres printed book, created and printed under the guidance of Gloria Kondrup, Dennis Phillips, and Steve Turk.